👀 Legally creeping on competitors since 2025
Your rivals
are posting.
Do you know
what they said?
We do the lurking so you don't have to. One email every Monday at 7am — what your competitors posted, what worked, and what to do about it.
Free to start · No credit card · Track 1 competitor · Upgrade anytime
🔥 Up 340% this week!
👀 New post just dropped!
🍕
@rivalpizza_demo
6 posts · 4,821 engagements this week
🔥 Hot
🥗
@rivalgreens_demo
4 posts · 1,103 engagements this week
📈 Growing
🍜
@rivalramen_demo
9 posts · 12,440 engagements this week
👀 Watch this
👀 Instagram Tracking ✦
📱 TikTok Monitoring ✦
☕ Monday Delivery ✦
🔥 Top Post Detection ✦
🤖 AI-Powered Insights ✦
💸 Just $2.99/month ✦
🚫 No App Needed ✦
👻 100% Anonymous ✦
👀 Instagram Tracking ✦
📱 TikTok Monitoring ✦
☕ Monday Delivery ✦
🔥 Top Post Detection ✦
🤖 AI-Powered Insights ✦
💸 Just $2.99/month ✦
🚫 No App Needed ✦
👻 100% Anonymous ✦
How It Works
How does Lurk work?
Set up in 3 minutes. Then just wait for Monday. 😌
🎯
01
Drop Their Handles
Tell us who you want to watch — up to 3 Instagram or TikTok accounts. Any public profile. Any industry. We don't judge your choices.
🕵️
02
We Do the Creeping
Lurk tracks every post, reel, and caption all week — so you don't have to awkwardly scroll their profile at 11pm wondering why they're doing better than you.
☕
03
Monday Morning Tea
Your digest lands every Monday. What they posted. What flopped. What crushed it. And exactly what you should probably steal this week.
Sample Digest 📬
What's in the weekly digest?
This lands in your inbox every Monday. 👇 Real data. Plain English. Before your coffee gets cold.
From: Lurk <digest@letslurk.com>
Your weekly competitor tea ☕
Week of April 7–13, 2025 · 3 Competitors · Instagram + TikTok
👋 Hey — big week. @rivalramen_demo went viral with a 5am broth POV (12.4K eng), @rivalpizza_demo's behind-the-scenes hit 340% above their average, and a clear pattern emerged across all three: process content is crushing product shots 3:1. You moved up to #2 in your niche. Three things to do this week 👇
🏆 Top moves from your competitors
🍕
@rivalpizza_demo
6 posts this week · Instagram + TikTok
"Behind the scenes of our dough-making process. 6am, every single day. No shortcuts. 🤌"
❤️ 3,241 likes
💬 187 comments
🔥 +340% above avg
4,821
Total Eng.
🥗
@rivalgreens_demo
4 posts this week · Instagram only
"New summer bowl just dropped 🌞 Mango. Avocado. Don't ask questions."
❤️ 891 likes
💬 44 comments
→ Normal week
1,103
Total Eng.
🍜
@rivalramen_demo
9 posts this week · TikTok heavy
"POV: You're our broth at 5am. 8 hours, 0 shortcuts, 100% love 🍜"
▶️ 8.2K views
❤️ 4,100 likes
🚀 Went viral
12.4K
Total Eng.
📊 How you compare PRO
#2
of 4
You moved up 1 spot this week 📈
You're now ahead of @rivalpizza_demo on engagement
▲ +1
| Account | Posts | Avg Eng. | Total |
|---|---|---|---|
| @rivalramen_demo | 9 | 1,378 | 12,400 |
| @yourbrand (you) | 5 | 1,062 | 5,310 |
| @rivalpizza_demo | 6 | 803 | 4,821 |
| @rivalgreens_demo | 4 | 276 | 1,103 |
🔍 Patterns we noticed
Behind-the-scenes is winning 3:1. Process content (dough-making, broth-prep) outperformed polished product shots across all 3 rivals.
POV format is having a moment. @rivalramen's 5am broth POV broke their previous record by 4×. Worth testing on TikTok.
Tuesday + Friday mornings are the sweet spot. 5 of the 7 top-performing posts in your niche dropped between 7–9am on those days.
💡 Post this week PRO
🎬
Film a 30-sec process clip. Show one boring step in your craft — the unglamorous one. Post Tuesday 8am for max reach.
📱
Try a POV-style TikTok. "POV: you're [your product] at [unusual hour]" — it's working everywhere right now.
⚡
Reply to 5 comments on @rivalramen's viral post. Their audience overlaps yours by ~62%. Free discovery.
Pricing
How much does Lurk cost?
Less than one iced coffee. ☕ Free tier (no card). Starter $2.99/month. Pro $7.99/month.
Free
The Curious
$0
Your first 2 Mondays free
- ✓1 competitor account
- ✓Instagram or TikTok
- ✓2 full digests, then teaser
- ✓No credit card
- ✓Cancel anytime (it's already free)
- ✕Daily viral alerts
- ✕AI strategy tips
- ✕Slack or SMS delivery
Starter
The Casual Lurker
$2.99
per month
- ✓3 competitor accounts
- ✓Instagram + TikTok
- ✓Weekly Monday digest
- ✓Top post of the week
- ✓Engagement breakdown
- ✕Daily viral alerts
- ✕AI strategy tips
- ✕Slack or SMS delivery
Most Popular 🔥
Pro
The Obsessed
$7.99
per month
- ✓5 competitor accounts
- ✓Instagram + TikTok
- ✓Weekly Monday digest
- ✓Top post of the week
- ✓Engagement breakdown
- ✓Daily viral alerts
- ✓AI strategy tips
- ✓Slack or SMS delivery
No contracts · Cancel anytime · First 7 days free · Your competitors won't know what hit them
FAQs
Good questions.
We've got answers. 🙋
Is this actually legal? ▾
Yes! Lurk only monitors public accounts — the same posts anyone can see by opening Instagram or TikTok. We're not hacking anything, just saving you the time of doing it yourself. And the embarrassment of accidentally liking a post from 2021.
What platforms do you track? ▾
Instagram and TikTok to start — that's where the action is for most small businesses. Facebook support is coming soon (yes, some people still use it, we're not judging).
When exactly does the digest arrive? ▾
Every Monday morning, 7am in your timezone. Right when you're checking email and pretending to be productive. We cover the full previous week so nothing slips through.
Will my competitors know I'm watching? ▾
Absolutely not. We only access public posts and never follow, like, or interact with any account on your behalf. You are a ghost. A beautifully informed ghost. 👻
Can I switch which competitors I track? ▾
Of course. Swap handles anytime from your dashboard. Got a new rival? Changed your market? Found out someone way more interesting to watch? Go for it.
Stop wondering.
Start lurking. 👀
Your competitors are posting right now. Shouldn't you know what they're up to?
First 7 days free · Cancel anytime · No weirdness